| Por Categoría |
Inversión |
| TELEFONIA |
1,292,768.0 |
| MEDIOS ELECTRONICOS |
553,889.6 |
| CERVEZA |
457,961.5 |
| GREMIOS Y ASOCIADOS |
239,670.0 |
| INSTITUCIONES BANCARIAS |
218,295.1 |
| MEDIOS IMPRESOS |
212,393.3 |
| SEGUROS Y REASEGUROS |
186,081.4 |
| INSTITUTOS SUPERIORES |
175,488.3 |
| COM VESTUARIO Y CALZADOS |
167,230.3 |
| EVENTOS PUBLICOS |
153,932.8 |
| Por Marca |
Inversión |
| CLARO |
462,319.9 |
| MOVISTAR |
417,299.3 |
| COMITE RADIOS |
238,537.0 |
| TELEFONICA |
232,019.8 |
| FRECUENCIA LATINA |
218,808.6 |
| AMERICA |
178,993.9 |
| SPEEDY |
143,252.1 |
| GLORIA |
141,720.8 |
| PMOVIL |
133,377.6 |
| BCO CREDITO |
115,506.1 |
| Por Agencia |
Inversión |
| MINDSHARE |
1,177,078.8 |
| MPG |
751,621.3 |
| INITIATIVE GROUP |
704,512.0 |
| STARCOM MEDIAVEST GROUP |
523,854.4 |
| THE MEDIA EDGE |
258,645.5 |
| CENTRAL MEDIA |
254,256.8 |
| CAUSA MEDIA |
247,059.6 |
| OMG |
194,103.2 |
| LATIN BRANDS |
101,603.2 |
| CREAZONE |
81,659.9 |
|
