| Por Categoría |
Inversión |
| TELEFONIA |
1,228,480 |
| UNIVERSIDADES |
474,260 |
| MEDIOS ELECTRONICOS |
472,298 |
| CERVEZA |
389,289 |
| MEDIOS IMPRESOS |
375,344 |
| INSTITUCIONES BANCARIAS |
363,151 |
| INSTITUTOS SUPERIORES |
271,945 |
| LECHES PURAS Y COMPLEMENTADAS |
244,288 |
| CAMPANAS ESTALALES |
181,850 |
| EVENTOS PUBLICOS |
166,009 |
| Por Marca |
Inversión |
| CLARO |
413,455 |
| MOVISTAR |
320,916 |
| TELEFONICA |
274,574 |
| GLORIA |
183,345 |
| AMERICA |
165,629 |
| BCO CREDITO |
149,886 |
| UNIV SAN MARTIN DE PORRES |
128,336 |
| PACIFICO |
120,891 |
| CABLE MAGICO |
118,224 |
| CASTROL |
117,635 |
| Por Agencia |
Inversión |
| MINDSHARE |
1,277,106 |
| INITIATIVE GROUP |
846,887 |
| STARCOM MEDIAVEST GROUP |
817,376 |
| MPG |
739,702 |
| CAUSA MEDIA |
480,472 |
| THE MEDIA EDGE |
320,425 |
| OMD |
204,649 |
| CENTRAL MEDIA |
159,084 |
| PLANNER |
111,396 |
| LATIN BRANDS |
99,098 |
|
