| POR CATEGORIA |
INVERSION |
| Telefonía |
1,039,849.80 |
| Medios Electrónicos |
689,617.70 |
| Cervezas |
536,300.20 |
| Universidades |
329,314.30 |
| Gaseosas |
325,312.50 |
| Institutos Superiores |
290,672.00 |
| Instituciones Bancarias |
189,059.00 |
| Materiales de Construcción |
118,059.60 |
| Campañas Estatales |
117,588.80 |
| Seguros y Reaseguros |
115,706.80 |
| POR MARCA |
INVERSION |
| Claro |
617,785.00 |
| Frecuencia Latina |
269,811.50 |
| Movistar |
241,361.10 |
| Pepsi Cola |
141,270.10 |
| Brahma |
137,471.20 |
| Cristal |
136,129.60 |
| Perú Cola |
111,265.60 |
| Red Global |
109,854.00 |
| Banco Azteca |
104,160.00 |
| Pilsen Trujillo |
98,034.10 |
| POR AGENCIA |
INVERSION |
| Initiative Group |
1,206,003.90 |
| Mindshare |
564,303.20 |
| Starcom |
410,300.80 |
| OMG |
353,865.40 |
| Central Media |
268,047.10 |
| The Media Edge |
153,282.40 |
| MPG |
141,983.70 |
| Causa Media |
79,558.50 |
| Latina Communications Group |
77,871.60 |
| Publicis Groupe Media Perú SAC |
57,446.10 |
|
