| Por Líneas |
Inversión US$ |
| MINISTERIOS-ENT. PUBLICAS |
403,760.82 |
| ELECCIONES 2006 |
363,120.98 |
| DIARIOS |
332,559.42 |
| PROMOTORAS DE ESPECTACULOS |
213,730.76 |
| CERVEZAS |
284,872.76 |
| RADIOS |
210,549.10 |
| TELEFONIA (CELULARES) |
267,299.96 |
| TELEFONIA (TARJETAS-PREPAGOS) |
159,483.44 |
| TELEMARKETING (ESOTE-CONC-0800 |
131,792.60 |
| PARTIDO POLITICO (ONPE-FRANJA) |
110,217.00 |
| TOTAL GENERAL |
5,680,681.06 |
| Por Marcas / Lineas |
Inversión US$ |
| ONPE |
313,763.40 |
| APRA |
212,131.78 |
| COMITE DE RADIO |
210,549.10 |
| BRAHMA |
160,851.52 |
| UNION POR EL PERU |
150,989.20 |
| MOVISTAR (tarj. Pre pago) |
126,078.64 |
| CLARO |
123,989.06 |
| ONPE (FRANJA) |
110,217.00 |
| MOVISTAR (Celulares) |
102,633.00 |
| EL COMERCIO |
96,075.46 |
| TOTAL GENERAL |
5,680,681.06 |
| Por Agencias |
Inversión US$ |
| MINDSHARE |
599,304.06 |
| STARCOM |
480,109.52 |
| CONSULTORA PERUANA |
343,426.94 |
| CENTRAL MEDIA |
288,681.30 |
| CAUSA MEDIA S.A. |
255,905.76 |
| LATINA COMMUNICATIONS GROUP |
153,426.24 |
| MAYO FCB PUBLICIDAD S.A. |
154,810.46 |
| McCANN ERICKSON CORP. PUBLICIDAD S.A. |
148,179.34 |
| OPTIMEDIA PERU S.A.C. |
105,234.02 |
| ONPE (PROCESOS ELECTORALES) |
110,217.00 |
| TOTAL GENERAL |
5,680,681.06 |
|
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